Marketing KPIs for Dashboard – 1

Marketing KPI Listing

‘A’ Lead Ratio
New ‘A’ Leads / New Leads (based on all leads)
‘A’ Lead Ratio (2)
New ‘A’ Leads / New Leads (based on leads from marketing activities)
Assigned Lead Conversion Rate
Percent of assigned leads converted to opportunities
Average ‘A’ Lead Age
Open ‘A’ leads average days old
Average Lead Age
Open leads average days old