Marketing KPIs for Dashboard – 2

Marketing KPI Listing

Average ‘A’ Lead Age
Open ‘A’ leads average days old
Average Lead Age
Open leads average days old
Booked Order Amount
Booked order value resulting from marketing activity
Campaign Cost
Costs of all marketing programs, campaigns and campaign schedules
Campaigns Started
Campaigns started during the period
Cost per Lead
Cost per lead (for leads generated from marketing activities)
Events Started
Events started
Generated Lead Conversion Rate
Percent of generated leads converted to opportunities
Invoiced Order Amount
Invoiced Order Amount
Lead Conversion Amount
Value of opportunities converted from leads
Leads Converted
Number of leads converted to opportunities
Marketing Revenue
Revenue from invoiced orders resulting from marketing activity