Marketing KPIs for Dashboard – 3

Marketing KPI Listing

Marketing Revenue
Revenue from invoiced orders resulting from marketing activity
New ‘A’ Leads
New Leads in selected period ranked ‘A’ as of system date
New ‘A’ Leads (2)
New ‘A’ Leads generated from marketing activities
New Leads
Leads created
New Leads (2)
Leads resulting from marketing activities
New Leads from Customers
Leads from existing customers
New Leads from Prospects
Leads from new prospective customers
New Opportunity Amount
Value of opportunities generated from marketing activity
Open Leads
Leads open on as of date
Responses
Responses to marketing campaigns / events
Revenue per Lead
Revenue per lead (for leads generated from marketing activities)
Won Opportunity Amount
Value of opportunities generated from marketing activity and marked “won” in selected period