State of Blogoshpere Dashboard – Technorati

Wikipedia defines blogs as:

* A Blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
* The Blogosphere is the collective community of all blogs. Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked. Discussions “in the Blogosphere” have been used by the media as a gauge of public opinion on various issues.

Technorati has released this State of Blogoshpere 2008 report

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Demographics U.S. Bloggers
(N=550)
European Bloggers
(N=350)
Asian Bloggers
(N=173)
Male 57% 73% 73%
Age
18-34 years old 42% 48% 73%
35+ 58% 52% 27%
Single 26% 31% 57%
Employed full-time 56% 53% 45%
Household income >$75,000 51% 34% 9%
College graduate 74% 67% 69%
Average blogging tenure (months) 35 33 30
Median Annual Investment $80 $15 $30
Median Annual Revenue $200 $200 $120
% Blogs with advertising 52% 50% 60%
Average Monthly Unique Visitors 18,000 24,000 26,000

Segment Snapshot of Bloggers

Demographics Personal
(N=1015)
Corporate
(N=156)
Professional
(N=590)
With Advertising
(N=695)
No Advertising
(N=595)
Male 64% 70% 72% 66% 66%
Age
18-34 years old 52% 45% 48% 53% 45%
35+ 48% 55% 52% 47% 55%
Single 36% 24% 31% 34% 34%
Employed full-time 52% 51% 55% 49% 56%
Household income>$75k 37% 49% 42% 40% 37%
College graduate 70% 74% 74% 69% 72%
Average blogging tenure (months) 35 35 38 35 33
Median Annual Investment $100 $200 $150 $100 0
Median Annual Revenue $120 $250 $300 $200 0
% Blogs with Advertising 53% 64% 59% 100% 0%
Average Monthly Unique Visitors 12,000 39,000 44,000 46,000 4,000

Global Bloggers by Gender

Demographics Female
(N=438)
Male
(N=852)
Personal Blog 83% 76%
Professional Blog 38% 50%
Age
18-24 years old 9% 15%
25+ 91% 85%
Single 29% 36%
Employed full-time 44% 56%
Median Annual Investment $30 $60
Median Annual Revenue $100 $200
% Blogs with advertising 53% 54%
Sell Through a Blog ad Network* 16% 7%
Have Affiliate ads* 41% 32%
Have Contextual ads* 61% 73%
* Among those with advertising on their blogs
Blogging topics are diverse
Both personal and professional topics are equally popular. Forty percent of bloggers consider their blogging topics outside of these categories. “Other” blog topics include: 2008 election, alternative energy, art, beauty, blogging, comics, communication, cooking/food, crafts, design, environment, internet/Web 2.0, Jamaica, and media/journalism.
Three-quarters of bloggers cover three or more topics. The average number of topics blogged about is five.
There were some global differences. Music is more popular and politics is less popular in Asia, while personal, lifestyle, and religious topics are less popular in Europe.
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Time spent blogging
Bloggers invest a significant amount of time in creating and updating their blogs, as well as other blog-related activities.
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Blogs with higher authority are typically updated more frequently than blogs with lower authority. The Technorati Top 100 blogs had more than twice as many postings in June 2008 as the next 500, and more than 12 times as many postings as the next 5000.
Technorati Top 100 bloggers are twice as likely to post ten or more time daily compared to the next 500, and 14 times as likely than the next 5000. Looking again at Technorati’s tracking data shows how often the Top 100 bloggers post each day compared to the next 500 and the next 5000. The Technorati Top 100 are prolific, with 43% posting ten times per day or more often. Only 8% post once a day or less frequently, compared to 13% of the next 500 bloggers, and 22% of the next 5000 bloggers.
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