The Role of Data Visualization for Digital Marketing

The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore. With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers […]

How to create a Sankey Diagram

What is a sankey diagram? Sankey Diagram is kind of a flow chart that has multi-purpose use. It can be applied in lot of different domains. Even though they are popular to visualize manufacturing flow or energy flow diagrams, there are other domains like HR, Finance, Web analytics etc where you can find the benefit of using Sankey visualization. As part of data […]

Find out the true benefit of Dashboards or Business Intelligence Software

In fact, the question should be "What should be the true benefit of Dashboards or Business Intelligence software? " Whether you are using dashboard in excel, Dashboards in Microsoft Access, Quickbooks, business objects, Salesforce or big ERP like Oracle EBS or SAP, there are numerous tangible benefits of using InfoCaptor as your primary BI and dashboard app compared to other business intelligence software or reporting […]

Fuel Gauge Dashboard using Excel Web Query

How to create Dashboards using Excel Web Query? First, what is Excel Web Query? An Excel Web query allows you to bring data from a Web site into an Excel worksheet. It will find any tables on the Web page and let you select the ones containing data you want to put into your worksheet, […]

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